Beer Crown Awards: A Story Brewed with Purpose and Identity

Flámm’s award-winning beers are more than great craft products — they’re part of a carefully built brand inspired by local history, designed with intention, and brought to life with a story that resonates.

My work with FLÁMM started from the ground up — literally. I was responsible for building the full visual identity of the brand, encompassing the brewery, restaurant, guesthouse, and an entire line of craft products, including beers, beer jams, spirits, and more. Every label, every glass, every sticker was thoughtfully designed and produced through distributors I carefully selected.

This identity was not just graphic. It was built on a story — the true story of Dr. Rudolf Flámm, a doctor who lived in Rajecké Teplice in the early 1900s. He treated the poor for free and inspired the development of the local spa town and tourism. Together with the client, we revived his legacy and turned it into a brand narrative. Today, FLÁMM continues what he started — bringing value to people and helping the region thrive.

Strong brands are born at the crossroads of story, product, and purpose.

I also took care of FLÁMM’s marketing: from POS materials to digital presence, campaigns, and PR. My work culminated in supporting the brewery’s entry into the Beer Crown Awards, where their lagers received Silver and Bronze medals, officially placing them among the best beers in Slovakia.