Great Taste Awards 2023: Excellence Recognized, Story Amplified

Idylika Coffee's success at the prestigious Great Taste Awards was no coincidence — it was the result of deliberate product development, precise brand positioning, and the courage to compete globally.

In 2023, Idylika achieved something remarkable: recognition across all three tiers of the Great Taste Awards — 1★, 2★, and the coveted 3★ rating. Only twelve coffees worldwide received the highest 3-star distinction that year. I’m proud to have supported Idylika in this journey from the very beginning.

My role involved more than consulting — I helped design and diversify the product lines to reflect distinct target groups, from specialty coffee aficionados to everyday drinkers and offices. Together, we worked on positioning each blend with purpose, backed by a strong brand story and a design system that connected with customers across channels.

When you believe in the product, you build a story worth sharing — and the world listens.

Encouraging Idylika to enter the international stage was a strategic move — not just to test quality, but to strengthen brand recognition. This kind of recognition becomes more than a medal: it’s a marketing tool, a credibility booster, and the cornerstone of a confident communication strategy.