FLÁMM Brewery & Guesthouse

Building a Brand Around Legacy and Local Impact

FLÁMM wasn’t just a brewery project — it was a brand built on history, hospitality, and heart. I was responsible for crafting the complete visual identity, covering everything from the brewery to the beer spa, guesthouse, and restaurant.

The concept drew from the story of Dr. Rudolf Flámm, who supported the town of Rajecké Teplice in 1903. I transformed his legacy into a brand narrative that now lives on through every product and space: from beers and jams to signage, labels, glasses, and staff uniforms.

I selected and negotiated with distributors, handled packaging production, led the creation of marketing content, and maintained a consistent visual and emotional tone across platforms. My initiative to enter the Beer Crown competition paid off — FLÁMM beers earned Silver and Bronze medals, placing them among Slovakia’s finest.