Martin Egri Build to grow.

Building brands, businesses and marketing systems — from hands-on hospitality to large-scale European retail.

Brand & business strategist with 10+ years across small and large-scale businesses.

About me

I’m Martin — a Prague-based brand and business strategist with 10+ years of hands-on experience across FMCG, retail, and hospitality — helping businesses turn strategy into growth.

From scaling a restaurant business from 5 to 11 locations to leading ORLEN’s Stop Cafe brand across 360+ retail locations in Czechia. I develop campaign strategies and creative direction for rollout across 7 European markets. I combine business thinking, brand building, and operational execution to turn ideas into action.

That brings results.

Education – Business Meets Innovation: I bring a unique academic blend that bridges strategic business thinking with marketing and innovation-driven project leadership.

Master's in Project and Process Innovation Management Masaryk Institute of Advanced Studies, Czech Technical University in Prague (CTU / ČVUT) Focus on innovation design, agile leadership, and innovation project management. CTU is one of the oldest technical universities in the world and consistently ranks among the top 500 globally.

Bachelor’s in Business & Retail Management Faculty of International Relations, University of Economics and Business, Prague (VŠE). Specialized in strategic retail, marketing, business development, and international trade. VŠE is ranked as the best business school in Central and Eastern Europe by Eduniversal, holds AACSB accreditation (placing it among top 6% of business schools worldwide) and is regularly ranked by the Financial Times (top 50).

This dual academic foundation empowers me to approach challenges with both strategic business insight and technical precision — delivering tangible, measurable value to organizations.

PRINCE2 7^th Edition Certified in PRINCE2 (PRojects IN Controlled Environments), a globally recognized project management methodology used across industries.
Professional Experience: Retail Brand Manager – ORLEN (2025–now) Prague, Czechia Managing the Stop Cafe brand across 360+ locations within ORLEN, the largest fuel station network in the Czech Republic. Lead the Czech implementation of brand and product initiatives across food & beverage, including seasonal campaigns, private-label products and premium food collaborations. Own 360° campaign activation, coordinating internal teams and external agencies from concept development through in-store execution. Develop master campaign concepts that are localized and rolled out across 7 European markets, connecting brand strategy with large-scale physical retail execution.

Strategic Account Lead (2023–2025) Prague & Bratislava (hybrid) Orchestrated cross-functional teams to deliver integrated B2C marketing campaigns across the Czech and Slovak markets. I bridged the gap between complex client business objectives and creative execution, managing high-level KPIs, financials, and stakeholders to drive measurable brand performance and growth.

Marketing & Brand Manager – meGusta Restaurant Network (2013–2023) Martin, Žilina, Rajecké Teplice, Slovakia Spearheaded end-to-end marketing operations and brand scaling from 5 to 11 locations. Defined the strategic positioning, brand identity, and assortment architecture for concepts including Idylika and FLÁMM. Our collective effort earned prestigious industry validation as Visa Top Shop 04/2023, Great Taste Awards (3 stars), and Silver & Bronze Beer Crown 2020.